TY  - BOOK
AU  - Gunter,Barrie
ED  - SpringerLink (Online service)
TI  - Predicting Movie Success at the Box Office
SN  - 9783319718033
AV  - PN1993-1999 
U1  - 338.477914 23
PY  - 2018///
CY  - Cham
PB  - Springer International Publishing, Imprint: Palgrave Macmillan
KW  - Motion picture industry
KW  - Television broadcasting
KW  - Motion pictures-Production and direction
KW  - Economics
KW  - Culture
KW  - Film and Television Industry
KW  - Film and Television Production
KW  - Cultural Economics
N1  - 1. How Popular is Movie Going? -- 2. Are the Most Expensive Movies the Most Successful? -- 3. Is Studio Size Important to Box Office Performance? -- 4. What about Distribution, Exhibition and Timing Factors? -- 5. Does Marketing and Promotion Create Box Office Success? -- 6. Are Some Genres More Profitable Than Others? -- 7. Does Sex, Horror and Violence Sell Movies? -- 8. What is the Impact of Regulatory Classification? -- 9. How Important is the Screenplay to Box Office Performance? -- 10. Why Are Sequels So Popular in Hollywood? -- 11. How Significant is Star Power? -- 12. Do Awards Make a Difference? -- 13. What is the Role of Critics' Reviews? -- 14. How Important Is It to Get Movie-Goers On-side? -- 15. Is There a Formula for Success?
N2  - This book explores the different factors that can influence a new movie's prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the uncertainties of success so common in the movie industry. The reader is taken on a journey through filmmaking factors that, research suggests, impact box office performance. While box office revenues represent only part of a movie's earning potential, Gunter highlights how theatrical performances remain central to what the movie business is about. The chapters illustrate how ticket sales are largely influenced by the production budget but also cultural differences and new movie platforms.  
UR  - https://springerlink.unibague.elogim.com/book/10.1007/978-3-319-71803-3
ER  -